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Technology vs. Humanity –
The coming clash between man and machine

Gerd Leonhard is one of the most remarkable future authors in the world today, based on a series of breakthrough works on everything from the future of music to the transformations currently sweeping the business sphere. His signature fusion of humanism and future thinking reflects his classical European training in philosophy and the arts, while his countless global speaking engagements enrich his writing with unique perceptions and intuition. Gerd’s 2005 book The Future of Music (Berklee Press) set the scene for the first market to experience digital transformation.

Gerd’s self-published books are all available as free PDF downloads (see below), via his Lulu.com bookstore and via AmazonTechnology vs Humanity, published from Fast Future Publishing and available on September 8, 2016, will cement his reputation as a front-runner among transformational thinkers. Were Orwell or Huxley alive today, maybe this is the kind of book they would write. 

Douglas Rushkoff, author of Throwing Rocks at the Google Bus and host of the TeamHuman podcast, comments: “Gerd Leonhard is most definitely a member of Team Human. This is his convincing and heartfelt call for the reinstatement of people and purpose into the technology program”

Silicon Valley entrepreneur and Rock Center fellow Vivek Wadhwa comments on Gerd’s new book: “Gerd Leonhard provides a fascinating look at the impact of exponential technologies and the dilemmas we will face in adapting to -or being adapted by- these. His book really makes you worry – and think”

Technology vs. Humanity (English & German Edition)

Futurist Gerd Leonhard breaks new ground again by bringing together mankind’s urge to upgrade and automate everything – down to human biology itself – with our timeless quest for freedom and happiness. Before it’s too late, we must stop and ask the big questions: How do we embrace technology without becoming it? When it happens – gradually, then suddenly – the machine era will create the greatest watershed in human life on earth. Technology vs. Humanity is one of the last moral maps we’ll get as humanity enters the Jurassic Park of Big Tech.

Artificial intelligence. Cognitive computing. The Singularity. Digital obesity. Printed food. The Internet of Things. The death of privacy. The end of work-as-we-know-it, and radical longevity: the imminent clash between technology and humanity is already rushing towards us. What moral values are you prepared to stand up for – before being human alters its meaning forever?

Gerd Leonhard is a new kind of futurist schooled in the humanities as much as in technology. In his most provocative book to date, he explores the exponential changes swamping our societies, providing rich insights and deep wisdom for business leaders, professionals and anyone with decisions to make in this new era. If you take being human for granted, press Reset now with this passionately argued call to create a genuinely braver new world.

The Future of Business

The Future of Business explores how the commercial world is being transformed by the complex interplay between social, economic and political shifts, disruptive ideas, bold strategies and breakthroughs in science and technology. Over 60 contributors from 21 countries explore how the business landscape will be reshaped by factors as diverse as the modification of the human brain and body, 3D printing, alternative energy sources, the reinvention of government, new business models, artificial intelligence, blockchain technology, and the potential emergence of the Star Trek economy. For more information and to access exclusive content, visit Fast Future Publishing.

The Future of Content

This Kindle book is a highly curated collection of the most important essays and blog posts Leonhard has written on this topic, and even though some of it was written as far back as 2007 – “I believe it still holds water years later. I have tried to only include the pieces that have real teeth. Please note that the original date of each piece is shown here in order to allow for contextual orientation.” Gerd Leonhard’s intent to publish this via the amazing Amazon Kindle platform, exclusively, and at a very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward.

Friction is Fiction: The Future of Content, Media & Business

Futurist and Thought-Leader Gerd Leonhard shares his thoughts on the Future of Content, Media and Business. Published in 2010, ‘Friction is Fiction’ presents a constantly updated compilation of Gerd’s best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the ‘people formerly known as consumers’. The Future is all about winning the trust, and turning attention into revenues. Rather than lamenting the loss of old business models Gerd Leonhard focuses primarily on the excitement and opportunities presented by the current media revolution.

The Future of Music: Manifesto for the Digital Music Revolution (2005)

From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoing music revolution. David Kusek and Gerd Leonhard. Published in 2005 the book explores challenging aspects of the music business, discovering the changes, technologies, innovation and powerful trends that are affecting its future. What will happen to the way we consume music. Anyone who is planning to listen to music from shiny pieces of plastic in the future will be in for a big shock. Some may find this book controversial while others will consider it prophesy. No matter where this revolution begins or ends, the industry must learn to respect and react to its consumers.

Music 2.0 Essays

Music 2.0 is an inspiring and invigorating collection of Music & Media Futurist Gerd Leonhard’s best essays and blog posts on the future of the music industry. The book continues and expands on the ideas and models Gerd presented in his first book The Future of Music (co-written with Dave Kusek, published by Berklee Press, 2005), which has become a must-read work within the music industry, worldwide, and was translated into German, Spanish, Japanese and Italian. Music 2.0 clearly describes what the next generation of music companies will actually look like; hence the use of the term Music 2.0, a catch-all phrase derived from the increasingly over-used Web 2.0.  You can also read this book on your mobile device, for free, here.

The End of control

The End Of Control addresses the single most important issue underlying many debates about the future of media: who controls what, why, when, and where, and how can digital content still generate revenues when most of the traditional ways of controlling its flow (i.e., distribution) are no longer available. In the book Gerd Leonhard argues that in the future, controlling distribution is replaced with earning, receiving, and maintaining attention; that in media’s future friction is fiction; and that the “people formerly known as consumers” now literally run the show. Published in 2007 this blog-book demonstrates how technology is shifting control over media to the ‘People Formerly Known as Consumers’


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